The State of UX Design

Too often I have seen companies not give enough credit to the User Experience of their products. I have worked for a number of companies who give just enough to get by. However, in the current age of technology and interface design it is a MUST to invest the time for user experience testing.

I feel as if it’s an afterthought once the web site or application has been launched. It is after that point when the launch happens and the numbers come that really wake up companies. Once they see that user flows are not as optimized as they need to be, then user experience comes into play.

This is when they might hire an outside company to implement use case scenarios, heat mapping, flow testing and A/B testing.

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