Having been brought on as a contractor in 2008 I was quickly responsible for the redesign of their main EducationConnection.com web site and the hundreds of contact form landing pages. During my time I was promoted to the Senior UI/UX design and had a team of two designers under me.
Similar to my e-commerce experience, lead generation is all about getting the user through the process as seamlessly as possible. Initially I rebranded the entire look and feel of the EC.com web site and their internal web software for lead management. After the sucessfull launch of the EC.com web site and hundreds of dynamic lead forms I then ventured to other web site.
TestDriveCollege.com, ChristianColleges.com were two of the other brands that I oversaw design on. All of these sites required full digital marketing efforts and graphic design. It was an exciting time and at every turn the company saw an increase in leads. A/B testing was also a priority and I developed a number of different styles of forms.
This is truly where my leadership began and I cherish the experiences learned at Ec.com.