The current Life Extension web site was launched in 2015 and to this day has increased YOY with traffic and conversion rates. Along with the site design was all the HTML Email campaigns that brought in the bulk of e-commerce traffic. I redesigned dozens of campaigns initially for best deliverability and click through rates. I then managed the A/B testing of many templates while being the lead digital designer for my team of 3 web designers. Soon after I was promoted to the Web Design Manager where my team of designers never stopped progressing. I lead by example and always work to find the strengths in any of my designers.
I worked directly with the CEO, VP of Marketing, and all departments to make sure the customer had the best experience. I learned the ins and outs of the supplement industry and applied that knowledge to all that was produced from the Digital Marketing team.